As bloggers, we all create what we believe are killer pieces of content that we want to get seen. After putting so much time and effort into creating the content it definitely can be a bummer if the amount of visitors we hoped viewed your posts actually didn’t. While some may allow this to deter them, I think focusing on ways to gain more visibility is key. Check out my top easy ways to increase traffic to your blog and get those readers reading!
Share your Content on ALL Social Media Platforms
Sounds easy right? You won’t believe how many bloggers are creating their content but not utilizing their social media platforms to spread the word. Sharing your content across various social media platforms allows you to reach your target audience in unique ways that are specifically tailored to that social site. One platform that I definitely recommend that you begin utilizing if you aren’t already is Pinterest. Pinterest is a great tool to get your written content out because your image will be tied to its original source (i.e your blog post!). With the right engaging graphic or photo, you can easily gain impressions and views on your posts with Pinterest because users are looking to interact (and learn) about the content they love.
Look at the Search Traffic of your Keyword before Writing the Blog Post
If you’re looking to really gain more traffic to specific posts I recommend checking out the search traffic of the content you plan on writing before actually writing the post. This allows you to ensure that there is a demand for the content you’re creating. One good tool to use is UberSuggest. You would begin by typing in the keyword (or topic) that you’ll like to target. UberSuggest will then show you the amount of search queries for that particular keyword and allows you to pick the right topic that people want to read about. While you definitely can have a banging blog post, having an unoptimized keyword may not yield the best results because your blog post won’t be as visible to those searching.
Another great way to gain traffic to your blog is through paid advertising. There are so many methods of paid advertising online but one of the most popular is Facebook Advertising. Having a Facebook ad will allow you to quickly reach your target audience and gain visibility for your brand as you can also share through Instagram as well as Instagram Stories. While there is a sort of science when it comes to optimizing your content to really capture your audience, I definitely recommend getting into sponsoring your content if you’re looking to quickly increase traffic to your blog.
Hope these tips help in your blogging endeavors! Feel free to schedule a digital coffee with me should you have any questions along the way.